This is an article on the white hat vs. black hat SEO. This is a debate that has raged online for many years, but the outcome is always the same - white hat always wins. In this article you'll learn how to choose the best method of getting your website ranked as highly as possible.
Black hat SEO techniques involve very unethical practices. The methods range from spamming directories and articles, through to using deceptive articles and link farms to rank high. These methods are not acceptable in most cases, but some SEO's still try them because they don't know better. That's why Google banned black hat SEO a few years ago, and although it brought a major blow to the industry, the ban didn't stop black hat techniques altogether. Today, they are just as popular as before, and some unscrupulous SEO still get their 'moonwalk'.
The reality is that there is no one way to get your website to rank really well for particular key phrases. Every SEO specialist will have his/her own techniques, and there are pros and cons to every method. The issue with white hat SEO is that many of these techniques are very time-consuming and extremely inefficient. It would be unrealistic to expect to start earning money from an SEO job after learning only a few techniques. In fact, if you want to succeed as an SEO specialist it is probably best to learn at least some white hat techniques along the way.
The main difference between black hat and white hat SEO is that white hat SEO focuses on natural SEO techniques and ranking well in the search engines. Black hat SEO practices unnatural SEO techniques, and generally has less success in the search engines. Of course, the natural SEO techniques that you should be practicing if you want to rank well on Google include content creation and backlinking. If you want to optimize your website for Google, you need to be doing both of those things. However, the results of natural SEO don't always show up in organic results. Sometimes you might have to put in more effort to rank well in organic results.
SEO Made Simple is an eBook by Joel Comm, which includes a detailed step-by-step guide on how to optimize your website using natural SEO methods. Unlike some of the so-called "gurus" out there, this eBook is not trying to sell you anything. Rather, it is providing an unbiased look into the topic from someone who has been around for quite some time. I personally think that the information inside of SEO Made Simple is very good, and it will serve as a perfect jumping off point for any new SEO beginner. I know that it has helped me many times when I was just getting started.
The idea behind natural SEO is to make sure that your website appears higher up on Google when people are searching for particular terms. Natural SEO is also known as white hat search engines optimization. So what is white hat search engine's optimization?
White hat SEO is a form of optimization, where the content of a site is built around the keywords that the site is optimizing for. It doesn't try to fool Google or other search engines with some kind of fancy, confusing method. This means that the content of the site is built on relevant keywords, and it is optimized around them. It also means that the links on the site are natural and are not used to manipulate search engines in any way. A good white hat SEO practitioner will link to sites that are in their own niche, and they will avoid linking to sites that are in the competition. Natural SEO is considered to be the best type of SEO available for most people.
So why should you consider natural SEO? Above all else, white hat SEO is more cost-effective than any other method of optimization. On top of that, you don't have to worry about annoying the search engines with silly techniques like link farms, spamdexing, black hat methods, or anything like that. Natural SEO is well established and has been used successfully by many top-performing sites.
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